About Us

Your local electricians
We’re known for exceptional service, efficient and cost-effective commercial electrical project management and execution, and the latest knowledge of practical solar electrical design and installation.

Our skills and capacity naturally translate to outstanding outcomes in residential new builds and renovations.

We rate our workmanship highly. In fact, we’re so sure that we’ll do a good job that we are working with the Master Electricians $20,000 guarantee. 

Whether it’s home heat pumps, switchboards, and safety certificates, commercial electrical and lighting specification, design and installation, or a full-scale solar array to offset your cool store power costs, AJ’s Electrical are the experts to talk to in Tauranga and the wider Bay of Plenty.

In new-builds, renovations, offices, warehouses, factories and on sunny roofs across the Bay, AJ’s have been delivering outstanding outcomes for our clients for more than 20 years. Our numerous long-term, repeat clients are a testament to our dedication.

Contact us today to find out why we have such a great reputation in Tauranga and across the Bay of Plenty.

Meet the Management Team

AJ’s Electrical provides a complete electrical service at competitive prices. We offer professional and up-to-date solutions via our friendly management team.

aaron jones

Aaron Jones

Aaron was born and raised in Te Puna and has been involved in the electrical industry for 30 years, starting as an apprentice for Stewart Browne Electrical. He has also been a successful wholesaler rep and completed 4 years of electrical contract work in the UK. Returning home to Tauranga in 2003, Aaron went into business for himself and established AJ's Electrical Ltd. AJ's has grown into a company and team he is extremely proud of. Out of the office, Aaron is a keen sportsman who loves his fishing and spending time with family.

bruce jeffries

Bruce Jeffries

General Manager
After living in Auckland all his life, Bruce and his family shifted to Tauranga in 2019. Bruce's wife Lisa is also the reception/admin support at AJ's and grew up in Tauranga. Bruce and Lisa owned their own electrical business in Auckland with Bruce's brother and his wife for 25 years and sold it to relocate to Tauranga. Bruce is proud to have been the Electrical Head Contractor on the Chrisco (Dotcom) Mansion and the Electrical Consultant and Head Contractor on the 7-year build of Helena Bay Lodge in Northland (which won Luxury Lodge of the Year, worldwide). Bruce enjoys time with his three sons and getting in a few games of squash and golf.

warren webb

Warren Webb

Project Manager/Estimator
Warren entered the electrical trade straight out of high school in 1999, working for Shove Electrical in Papakura, which later became Laser Electrical Papakura. Starting as an apprentice electrician, he left the company many years later as their head project manager and estimator to move with his family to the sunny Bay of Plenty in 2018. Warren has years of experience working with building companies and homeowners pricing and managing electrical work around new builds and renovations. "We are really loving the lifestyle change and being near the beach in Papamoa. The team here at AJ's is really great to work with as well. I am looking forward to many more years working with great tradesmen and good clients."

tony jeffries

Tony Jeffries

Service Manager
Tony and his brother owned and ran a successful electrical contracting business in Auckland for 25 years before selling and relocating to Tauranga with their families in 2019. After having a break from the electrical game Tony was enticed back to work at AJ's Electrical Ltd to run their Service Division, which was the role he had at Absolute Electrical in Auckland. In his spare time Tony enjoys travel, motor sport and a good book.

trish hart

Trish Hart

Accounts Manager
Trish, her husband and two grown-up sons moved to Papamoa in 2018. She enjoys living close to the beach and making the most of the amazing facilities the Bay has to offer. Trish has a wide range of accounting and administrative experience, including working for Chartered Accountants in both NZ and Australia. Prior to the move south from Auckland, she worked for the publishing company Rural News Group and the pharmaceutical company Radiant Health. Her accounting knowledge and office skills combined with the customer interaction makes her job at AJ’s Electrical the perfect fit for her. Trish says “it’s great to work with such a positive and friendly team”. In her spare time she enjoys spending time with family including Eva the French Bulldog, café lunches, genealogy and travel.

lisa jeffries

Lisa Jeffries

Lisa grew up in Tauranga and has loved returning with Bruce and their three sons from Auckland. Lisa has vast experience, having worked in their family electrical business and other industries including travel as a consultant/broker. Lisa enjoys client interaction and the administrative front-of-house role at AJ's Electrical. Outside of work, she is busy running a household of seven and enjoys downtime with family and friends.


Violet Honeyfield

Solar Admin
Violet grew up in the Bay of Islands on an off-grid property. She spent several years working in Pharmacy, and spent 6yrs in London, working in IT, project management and operations management. Her passion is in health and wellness and has been an educator for many years in this arena also. Moving to the bay of Plenty 4 years ago she has enjoyed getting back to the beach and coastal life, and lives on a semi-rural lifestyle block with her 2 sons and husband. Having been brought up on a solar property she has enjoyed getting back to the solar space with a mix of project support and marketing.

ajs project icon image

Project Management

Start to finish – on large installations in conjunction with other on-site trades.

ajs icon brand image

Electrical Installation

Whether it is a part of a pre-defined project or a detailed electrical installation.

ajs icon maintenance

Maintenance Programme

Attentive and thorough, whatever your needs are, a discussion with AJ's Electrical is something that should be considered.

Have a question or need a quote?

Hear from our valued customers.

Cherry McGovern
Cherry McGovern
20. February, 2024.
We recently had AJ's Electrical install a solar system at our property. From the initial contact, through to installation and after service, the company and its people have been fantastic. The job was completed quickly and to a brilliant standard, with respectful, tidy and knowledgeable specialists doing the quoting, install, and after service. We have had two queries since the install, both of which have been answered immediately. I can not speak more highly of this outfit, they deserve your business. Cheers, Mike
gaynor hill
gaynor hill
9. February, 2024.
Warren who sold us our solar system, and air con unit. Fantastic knowledge, friendly, wasn't full of sales patter, sound advice, and support. Thankyou. Violet who works in the offices is super efficient, and answers all queries at lightening speed! Thankyou Now to the team. These guys are worth their weight in gold! Josh, Jake, Wayne & Dublin. Absolutely on the money... A* through and through. Prompt, respectful, efficient, knowledgeable, take pride in their work, and super friendly. Extremely tidy! No damage, no scuffs, no marks... Incredible job, especially whilst working in such hot and humid conditions. These are the type of tradies (electricians) that are few and far between, and when you get a service like what we received, you'd be hard pressed to find others of this calibre. Hence we will stay with them! A million thankyous... You're the best! Gaynor and Chris
Julie Cole
Julie Cole
29. November, 2023.
What a top bunch of guys!! Efficient, professional and so thorough. I highly recommend Aj's Electrical. Top job. Thank You!
Adam Worsnop
Adam Worsnop
10. November, 2023.
AJs have completed a full rewire and refit on my showroom and workshop in tauranga. Extremely happy with the way they communicate and execute the job. The place has come out way better than expected. Would recommend to anyone wanting a professional job done.
Helen Crampton
Helen Crampton
26. September, 2023.
Outstanding service from AJ's Electrical - friendly " we can sort that for you at a convenient time" advice over the phone, and very prompt professional service provided at an extremely reasonable price. Highly recommended . Thank you, AJ's Electrical.
Dallas Meeking
Dallas Meeking
12. September, 2023.
Great service from beginning to end, we would fully recommend AJs for solar system install. After service and support great too, all questions answered quickly and ongoing advice is no issue.
Semiha Sengezer
Semiha Sengezer
31. July, 2023.
Amazing fast service! & Friendly Staff Highly recommend AJ’s Electrical. 👍🏻
Alex Dunham
Alex Dunham
20. June, 2023.
Jake from AJ's Electrical came out to fix a light at our place. He was exactly on time and very quick to work on the issue. After having other companies just not turn up, I'm stoked to have found one that will, and when they say they will as well. Thanks heaps!
G Budd
G Budd
17. June, 2023.
AJ's are always a pleasure to deal with. I also like the fact that they leave the worksite clean and tidy. Thank you. I'll be back.

Why choose AJ’s Electrical?

We are ECANZ members and Master Electricians, with comprehensive experience across all aspects of electrical design, installation and service.

We are known for exceptional service, efficient and cost-effective commercial and residential electrical project management. Our skills and capacity naturally translate to outstanding outcomes in both commercial and residential new builds and renovations.

All of our work is backed by a $20,000 workmanship guarantee because we are members of the Master Electricians Contractors Association of NZ & Sustainable Energy Association of NZ.

Whether it’s heat pumps, switchboard upgrades, commercial electrical and lighting specification, design and installation, or a full-scale solar array to offset your power costs, AJ’s Electrical are the experts to talk to in Tauranga and the wider Bay of Plenty.

Bruce Jeffries, General Manager

master electricians